What is Search Engine Optimization (SEO)? SEO is a means of improving a web page or a site’s quality and quantity of site visitors. It is a marketing technique used to get a high search engine ranking. SEO aims at improving the volume and quality of site traffic to a particular website or a Web page from search engines like Google, Yahoo, Ask Jeeves, AOL Search, Bing Search, and MSN Search. SEO targets free traffic rather than paying traffic or direct traffic. It seeks to achieve a certain position in search results pages (SERPs) for a specific keyword or phrase.
An on-page analysis of SEO factors is necessary for every business or website owner who wants to improve his SERPs. Keyword ranking plays an important part in SEO. A site that provides a large amount of high-volume keywords is bound to have better chances of attracting direct and indirect traffic. Site visitors can be categorized as direct, intermediate or indirect. There is an interval that separates direct visitors from indirect visitors, known as the Search Engine Landscape.
Keyword ranking refers to the total number of times a particular keyword appears on a Web page or a site. A high number of times indicates a good ranking and sites that receive a large number of such visits have the potential to receive a lot of visitors over a short period of time. A site’s relevance and importance are also determined by search engine optimization. These factors determine the position of a particular website will be ranked among other similar websites in the same category.
Site relevancy has become another important factor that impacts Search Engine Optimization.
This is closely related to the quality score. Sites that receive a high degree of traffic make it to the first page of search results and are most likely to draw the interest of a large number of potential customers. Search engines use different criteria for counting the relevance of a site, which includes the frequency of the keywords being used and the relevance of each keyword to the search being performed. Some of the common factors included in the relevancy calculation are the length of the pages, the number of keywords contained in the content, the number of links coming from other sites in the network, and the original ranking of the site from other relevant sites.
The importance of optimization can not be undermined even after a site is listed in the search engines’ index. Organic traffic, which is not paid, is preferred over paid advertisements. Site owners may still opt to advertise through paid search terms. The choice to advertise via paid search terms carries a number of benefits. First, it increases the chance of making more money from advertising clicks. Second, it makes a site more visible to the audience, thereby increasing the possibility of sales conversion.
The popularity of web-based SEO methods has grown tremendously, with many websites experiencing increased page ranking due to search engine optimization techniques. Millions of websites have been built on the Internet. In order to get a high page ranking, these websites need to attract lots of web visitors. And, the only way to attract lots of web visitors is through SEO marketing and placement. Search engines have specific procedures that must be followed in order to improve a website’s search engine rankings.
There are certain requirements that search engines follow for determining page rank.
These requirements include the presence of high quality content, internal links from other relevant sites, and high traffic volume. In order to make sure that these requirements are met, the best way to attract higher organic traffic is through search engine optimization or better known as SEO.
One of the main reasons why SEO is necessary is because search engine optimization relies mainly on the use of high quality keywords in generating traffic from relevant websites.
- Therefore, if a website does not contain any keywords then it will not be able to achieve a rank high enough for the target audience.
- However, it is essential to note that in order to avoid using black keywords, which are also known as no-follow keywords, you should have first priority over other no-follow keywords.
- It is also advisable to use meta tags and keywords in your content in order to maintain consistency among your website pages.